The Internet has been around for a while, but fashion designers have only recently caught on to the possibilities. Online design houses are taking fashion in new directions with limited edition prints and a personal touch not seen with national branding and chain retailers. You now have the opportunity to purchase one-of-a-kind shirts designed by every day people with talent. You could even make your own.
Consumerism has its costs, and the last two decades highlighted these costs over and over. Underpaid workers facing starvation conditions in other countries used to create mega-profits for a hyped brand doesn’t sit well with a growing number of people. As an antidote, you have a new option with designer-friendly retail.
These online stores focus on the details, such as the life of the designer, the trials they have faced, and other personal information. You can know exactly who made your new retro, knitted hat and how they did it. The fashion process is made transparent from start to finish.
Some of the more popular designers, such as Mandy Coon and Louis Vuitton, are taking this route in acknowledgement of the trend. You’ll find limited editions from unknown designers all over the country as well. Whether you are looking for a unique vest, luxury leather bags, silk-screened backpacks, or complete wardrobe lines, you’ll find it all without fear of copycats. Men’s retailers are in the game too with items from such sites as Mr. Porter and Parker & Bond.
Unleash Your Inner Designer
Several websites now make it possible to design your own clothes. The designs must match specific criteria set by the manufacturer, but the templates are designed for ease of navigation. Most of the advertising for these sites has focused on teens, but they are rapidly expanding into the adult market. Instead of a limited edition, the products are truly one of a kind.
Find Professional Support
For the serious artist looking for a backdoor into the fashion world, there are even more options. The custom T-shirt business is huge and still growing. Online design houses are constantly looking for new talent, and they are willing to offer serious rewards for the best designs. Before putting your designs together, it is best to look at the sites available and read their requirements carefully.
Many possibilities and design features are available with T-shirt ink, and a background in graphic design will only help your cause. There are no credentials necessary to enter this world, however. All you need is an understanding of what designs work on T-shirts and which ones flop. Most sites use member ratings and comments to make selections. If chosen, your shirt will be put on limited edition, and you will win a substantial award. When the design sells out, you’ll be paid again for a reprint. Of course, these awards are secondary to the name recognition for new designers.
The fashion world is still dominated by the large brands and overseas production process, but the custom design industry is making serious inroads. Take advantage of the possibility to own and design unique fashions via the Internet.
Kylee Nash is a full-time fashion writer and blogger. She writes for personalisedtshirts.com, where you can find more info on designing your own t-shirts—get in touch today.