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I recently had the opportunity to interview Leigha Pittard, the CEO of Fierce Simplicity Swimwear. Her story is inspirational, and her designs are fab. But don’t just take my word for it, read on…
“After moving to Miami following graduating from the University of Massachusetts at Amherst, in February of 2013, I launched my online swimwear boutique Fierce Simplicity, specializing in women’s designer swimwear. Sunny South Florida is known for its amazing warm weather and white sand beaches, so it was only natural to focus on swimwear. Not to mention my obsession with the beach. There is nothing like relaxing on the beach with a book and a cold mojito.
“Within the first two months of launching I had sales in 15 countries. With the encouragement of my customers and supporters via social media I realized I had a knack for curating retro swimsuits, sexy bikinis, and unique cut out Monokinis from luxury designers around the world such as Pily Q and Maaji and discovering small lesser-known brands with one of a kind designs.
“I have always used social media as a conversational tool to gain honest feedback from our customers and supporters. With the use of Facebook, Pinterest, and Instagram I found that the swimwear market lacks swimsuits for women with large DD cups and bigger chests along with flattering plus size swimsuits. To address this need I traveled to Colombia in March of 2014 to meet with swimwear manufacturers to bring my sketches to life. By connecting to my customers directly Fierce Simplicity Swimwear has been able to fulfill this void in the swimwear market to bring our customers figure flattering swimsuits for all body types.”
Fierce Simplicity Swimwear offers luxe bikini designs, sexy and sleek swimsuits, along with chic sporty bathing suits to fit everyone’s beach and resort wear needs. With a vast collection of luxe black bikinis, athletic crop top bikinis, classic one piece color block swimsuits, unique silhouettes, and retro high waist bikinis this is your one stop shop for the perfect swimwear.
“For the 2015 swimwear year look forward to the expansion of our resort wear collection as well with a strong focus on Bohemian lace cover-ups, crochet maxi dresses, and unique beach accessories like barefoot sandals and belly chains. I am also working on a nail polish collection to expand the business into cosmetics. Nail polish and bikinis go hand in hand.”
Fierce Simplicity is an international lifestyle brand for influential women making a difference. The typical customer is a dreamer, a barefoot traveler, and an impact maker who not only enjoys the simple luxuries like relaxing on the beach, but also is a woman that wants to be heard and not just seen.
Fierce Simplicity is dedicated to providing luxury swimwear designed with both fashionably bold and adventurous women in mind. We design not only to ensure outstanding quality but also to enliven our customer’s confidence with exceptional, well fitting swimsuits.
With a commitment to helping all women realize their true potential, Fierce Simplicity has launched Live Fierce, a charitable organization providing a vessel for women to make an impact in society. By creating programs that encourage confidence, creative self-expression, and innovation ensuring the development of women today, for a better community of tomorrow.
For the latest beach wear trends, advice, and accessories check out Fierce Simplicity’s travel and life style blog and social media accounts: