When it comes to breast cancer awareness recent campaigns have made a drastic improvement on funds raised and awareness raised. Campaign marketing has made a huge difference, where reputation builds quickly and so does awareness. In the case of breast cancer, more women are aware on what to look for, the treatment options available and this has actually helped improve the survival rate of women with breast cancer around the world.
Many companies who are looking to involve themselves in raising awareness for charities and causes such as breast cancer can learn from the positive strategies out there. Fashion campaigns have become a very popular way of increasing awareness with top fashion outlets such as M&S, Laura Ashley, Debenhams and Top Shop all offering thirty percent of certain awareness items to be donated to the charity; wearing your support has never been so popular and trendy.
Brand Awareness Breast Awareness
Ralph Lauren has supported cancer research for more than 20 years, and his annual fashion awareness campaign was actually started in New York many years ago and moved to the UK in 1996 where over 48,000 women are diagnosed with breast cancer each year. Since its arrival in the UK this fashion campaign has raised over £10 million a year starting with breast cancer t-shirts and moving all the way to a complete wardrobe. His visualization has helped rocked the fashion industry into place in lending a supporting hand to a worthy cause and many brands can learn from Ralph.
In more recent times, many brands run their campaigns throughout the year with names such as Adidas offering their ongoing support since 2007. Another known company is Avon which has helped raise over £16 million in the twenty years they have been supporting breast cancer awareness. Coast has helped raise over £105,000 and M&S have raised over £18 million while supporting the cause, M&S also offered their own post-surgery lingerie for women after breast surgery. Brands like Debenhams offers a Think Pink range while Pandora offers spectacular pink jewelry to compliment any wardrobe.
Celebrities Raising Awareness
We need to find a cure for breast cancer and the celebrities are on board, take a look at what the celebs had to say :
When it comes to showing celebrities are actually actioning their words this is evident, the most recent celebrity involvement was earlier this year when Sharon and Kelly Osbourne got together with fashion retailers to support the Breakthrough Charity Campaign offering items you can wear to show your support. Kylie Minogue is another who raised more than $1 million along with Sienna Miller and Claudia Schiffer. Kylie Minogue joined the cause after suffering from breast cancer herself, diagnosed at the age of 36 and since has given her personal story which inspires others to fight on.
How to Wear Your Support
Every person, pet and brand can become involved in breast cancer awareness, so why not get involved. Summer is here and it’s time to start heading to the beach, spend days in the sun with family and friends and look bright and cheerful in pink, the fashion range this year will not disappoint. Take a look at the leading brands and the strategy they have for the summer:
M&S are offering a delightful pink dye bag which is perfect to put your items in when heading to the beach, enabling you to wear your breast cancer awareness with pride wherever you go.
Debenhams are offering H by Henry Holland denim lace shorts and if you keep an eye on the trends for this summer you know that having a pair of denim shorts in your summer wardrobe this year is an absolute must.
River Island has a stunning pink bracelet that will compliment your summer wardrobe with a percentage of the sale being handed to breast cancer awareness.