I’m experiencing an interesting phenomenon in my 50-something life. Marriage fever. It’s everywhere. No, I’m not getting hitched. However, many of my friends of a “certain age” are taking the plunge for the second time around. But that’s not all. Many of them have adult children that are also about to say “I Do”. So, my fifties arrived with with an AARP application and a double dose of weddings.
I love love. Who doesn’t? But my 40’s were a quieter time in my life when it came to weddings. Most of my friends married a decade prior. Back then, they were more worried about their kids curfews, homework, and soccer practice than being mother or the bride or groom.
My lunch dates and cocktail hours with girlfriends have since turned into quasi-wedding planning sessions. I’m honored my friends think highly of my taste and want my opinion on things. But not every freaking detail. So, I decided I needed a plan. A strategy. I needed to divert, or really, if I’m honest, get out of doing much more than attending the nuptials.
My foolproof plan was to have one amazing wedding-related suggestion and leave it at that. When I overheard my millennial coworker raving about her beautiful wedding invites from Basic Invite, I decided to take notes. Amazing prices, wide selection of styles to fit everyone, almost unlimited color options, instant previews and more. This was my ticket to slow the roll of the bridezillas.
I started spreading the word with everyone in my about-to-be-betrothed circle. The key was to emphasize how they can customize the invites – down to the littlest detail. Everyone wants something uniquely “them”. And that Basic Invite also enables you to order a printed sample of the actual invitation before placing a final order.
Sometimes to seem like a total expert, I throw in more info about the more than 900 wedding invitation sets which include everything from save the dates to wedding invitations and enclosure cards, wedding menus, wedding programs and even matching thank you cards! In addition, there is a free address collection service, keepsake guest books, free wedding websites and more.
But for the most part, I just say BasicInvites.com, wave off more inquiries and sit there knowing how much they are going to love me for the recommendation. This is my equivalent of pulling a George Costanza and walking away on a high note.
When I receive my wedding invite in the mail and realize the bride and groom used Basic Invites, I know my plan is working.
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