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Last Updated on March 31, 2023 by Steal the Style
The world of luxury cars has traditionally been associated with men, but in recent years, there has been a significant rise in the number of women who own and drive high-performance sports cars. This trend is particularly noticeable in the United Arab Emirates (UAE), where Lamborghini is one of the most coveted brands. Let's take a closer look at the growing trend of female Lamborghini owners in UAE and what’s driving it.
Women driving Lamborghinis is not a new phenomenon, but it has been gaining more attention in recent years, especially in countries like UAE, where the car culture is thriving. According to the latest statistics, women account for a growing percentage of Lamborghini
owners in the country. In fact, the number of female Lamborghini owners in the UAE has increased by 30% over the past decade.
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So, What Is Behind This Trend?
There are several factors at play. One of the primary reasons is the changing role of women in society. Women are no longer confined to traditional gender roles and are increasingly breaking through barriers in male-dominated industries.
Owning and driving a Lamborghini is a way for women to express their independence and success.
Lamborghini in UAE has value status. The country is home to several Lamborghini dealerships, including the world’s largest Lamborghini showroom located in Dubai. People here very often catch the mood to rent luxury cars. So why not rent a Lamborghini? There are plenty of rental companies, where you can also try some exotic car rentals.
The Lamborghini Urus, a luxury SUV launched in 2018, has also been a hit in UAE, with many buyers opting for the model as their everyday vehicle. With its thriving car culture and love for all things luxurious.
Growth of Women Entrepreneurs
Another factor is the growing number of women entrepreneurs in the UAE. With a booming economy and a supportive business environment, UAE has become a hub for female entrepreneurs who are making their mark in various industries. Many of these women have achieved great success and are now able to afford the finer things in life, including luxury cars like Lamborghinis.
A Growing Awareness and Appreciation of High-Performance Cars
In addition to the changing societal norms and economic opportunities, there is also a growing awareness and appreciation of high-performance cars among women. Lamborghinis are not just seen as a status symbol but as an object of desire for those who appreciate the thrill of driving. More and more women are discovering the joys of driving a Lamborghini, and this has led to a surge in demand for these cars among female buyers.
Lamborghini has also played a role in encouraging women to join the ranks of its owners. The brand has been actively promoting its cars to women through various marketing campaigns and events. For instance, in 2017, Lamborghini organized a women’s-only track day event in Dubai, where women were given the opportunity to drive the brand’s latest models on a closed circuit.
Despite the growing number of female Lamborghini owners in the UAE, there are still some who feel that the brand is not meant for women. There is a perception that Lamborghinis are too powerful and aggressive for women to handle. However, this is a misconception, as women have proven time and again that they are just as capable of driving high- performance cars as men.
In fact, Lamborghini has recognized the importance of women in the brand’s success and has been actively working to create more gender-inclusive events and initiatives. In 2019, Lamborghini launched a global program called “She’s Lamborghini” which is designed to empower and inspire women who are passionate about the brand.
In conclusion, the rise of female Lamborghini owners in the UAE is a reflection of the changing role of women in society and the growing appreciation of high-performance cars among women. As more women break through barriers and achieve success in various industries, it is likely that we will see an even greater number of female Lamborghini owners in the years to come. Lamborghini has recognized the importance of this trend and has been actively working to encourage more women to join the ranks of its owners, creating a more
inclusive and diverse community of luxury car enthusiasts in the UAE.