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A sparkling wine with black grapes grown from the vineyards of northern France, champagne is a true dinner party staple. It features bubbly and crisp liquor, with popular variants like Chardonnay, Pinot Noir, and Pinot Meunier particularly standing out. With such wide acclaim for this white wine, many popular personalities have endorsed champagne variants.
Some even took it a step further and launched their own spin to this bubbly liquor. If you want good sparkling for your cellar, click here for a selection of champagnes fit for any occasion.
That said, let’s take a closer look at the celebrities who have launched their personal champagne brands.
In This Post:
Jay-Z / Shawn Carter
The story behind how Jay-Z fell into the world of champagne is an unconventional one, if not somewhat amusing.
Armand de Brignac
But let’s start with the champagne first. In 2000 the Cattiers found it to be a good idea to produce the world’s most expensive champagne bottle.
They named it De Brignac — a tribute to the mother of Jean-Jacques Cattier, Nelly Cattier, back in the 1950s. Nelly Cattier found the name in a novel she read and thought it was nice enough to register for future use. And so, around 50 years later, the champagne called Armand de Brignac was born.
Now to Jay-Z.
Before his partnership with Armand de Brignac, it was another champagne that regularly appeared in Jay-Z’s music videos, and that of other rappers and hip hop artists as well. This champagne is the world-famous Louis Roederer’s Cristal, with regular appearances in many notable artists’ music videos and lyrics.
During an interview with Cristal’s Manager Frederic Rouzaud, he said some things that would forever strain his relationship with Jay-Z for good. The interviewer asked him why he thought Cristal was so popular among celebrities. His response was: “What can we do?” We can’t forbid people from buying it.” Jay-Z and other rappers were furious upon hearing this and called for a boycott for Cristal’s wines.
And as Jay-Z searched for new partners, that was when he discovered Armand de Brignac, also known as Ace of Spades. He liked it and decided that this luxurious champagne will be his new liquor of choice. In 2006, Armand de Brignac appeared in Jay-Z’s music videos. Later on, word came out that Jay-Z acquired the brand. Rumour had it that he financially backed it during release – but many of these are baseless for the most part.
50 Cent / Curtis James Jackson III
Dubbed the champagne “for winners only”, 50 Cent released this champagne that comes with a gold-plated cross that resembles a king’s chess piece. Extracted and fermented from black grapes straight from Champagne, this expensive and luxurious champagne will amount to at least $300 per bottle and up to $1,000.
There are three different types of champagne under 50 Cent’s name:
1. Blanc de Blancs (Green Bottle)
Made from 100% Chardonnay sourced from top growers in the Montagne de Reims and Côte de Blancs regions of Champagne, this strong and elegant champagne graces tables. Aged for over 10 years, this wine brings out a complex flavour with notes of toasted brioché, Meyer lemons, creamy pineapple.
2. Brut (Gold Bottle)
This lively champagne is grown from the vineyards of Champagne and aged for four years after pressing. On the tongue, it comes with a burst of strong flavours: Stone fruit, toasted brioche, bay leaf, and white cherries. The crisp finish has a refreshing mouthfeel with subtle notes of citrus and minerals.
3. Rosé (Orange Bottle)
Rosé is a crisp and smooth champagne with notes of strawberries, and black currants that delight the palate. Much like the others, it’s grown with the finest grapes of Champagne. The delicate and small bubbles provide an elegant mouthfeel that provides a crisp finish with every sip.
This selection produced and launched by Champagne Castelnau and 50 Cent are sure to liven up any party with brilliance.
If you’re a rock music and The Who fan, Roger Daltrey launched a bottle of limited-edition champagne produced by Champagne Charles Orban.
To commemorate The Who‘s 50th Anniversary, Champagne Roger Daltrey is a blend of 40% Chardonnay, 45% Pinot Noir and 15% Pinot Meunier. This champagne has aromatic citrus notes with hints of fudge. It comes strong with a complex flavour that pairs beautifully with savory foods.