From New York to London, the world of fashion is full of creativity and excitement. There is a constant stream of new designs, styles and color combinations appearing every season. There is never a dull moment!
If you find yourself eagerly awaiting the latest fashion releases, or constantly surfing websites looking for fashion tips, you might want to consider extending this passion into being a pro fashion blogger.
Your passion for fashion could actually become a money spinner for you! If this is something that interests you, then take a look at our top tips that will help you become a serious authority in the fashion blogging world.
From keeping up with the latest digital trends to building an online community, these essential skills will get you off to a flying start. Let’s take a look now!
In This Post:
How to get started.
First things first – you need to set up your actual blog. One way to look at this is to imagine that your blog is your shop window.
This is where people will notice you and is your chance to lure potential customers into your store. Therefore, coming up with a catchy name should be your first step.
Your brand name needs to attract people and capture their interest. The next step is to think about how your blog is going to look.
From bold and colorful to fresh and minimal, your blog should show off your unique style. You need to let your readers know what your passions are.
For example, are you all about sustainability and slow fashion? Or London street style, or edgy and avant-garde creations? Take the time to create a blog that reflects your personality.
This will make you stand out from the crowd and your readers will know exactly what your brand is all about as soon as they hit your homepage.
Finding your followers.
Once you have created your blog, it’s time to bring in your readers. It’s no use creating a fabulous blog if no one visits it. You need to make it easy for your audience to find your site.
Think about who your audience is, where you can find them online, and what they are looking to discover on your blog.
Once you have started to gain some attention on your site, the next step is to get your audience sharing all your posts with their own networks.
Make use of your own social media networks and share links on each social platform. Share with all your friends, and soon you will see your online community growing.
Don’t forget that your followers should also feel like your friends. Reach out to them for feedback and thank them for supporting you on your blogging journey and make sure they are spreading the word about your blog.
Content is the key.
In the fast-paced and fierce world of fashion, it can be hard to stand out in the crowd. When you look around at the most successful pro bloggers out there, what do they all have in common?
They all share fantastic content! When you stay focused on creating engaging and exciting content, you will easily find your way to the top.
Make sure you create a wide range of compelling content on your blog. Think outside the box to find new fun themes to share with your readers.
Don’t forget to experiment with different styles too, from photos and articles to interviews and videos: it’s time to get creative!
Stay true to you.
Having a look at other successful fashion bloggers can be really inspiring, and can help you to learn useful tips and tricks of the trade. Just ensure that you are staying true to your values and individual, authentic point of view.
When brands and collaborators start approaching you, be sure to check that your values are aligned.
If you have been passionate about slow fashion and sharing sustainable fashion tips, then it’s probably not a good idea to feature a brand that does not represent those values.
Stick to your values and try not to get sidetracked by fads and fast-fading trends. Over time you will become a trusted online fashionista, and like-minded brands will be fighting for your attention.
How to make money from your blog.
Once you have got your blog up and running, it’s time to monetize it. With a few simple tricks of the trade, you can turn your passion into a paycheck.
One of the easiest ways to do this is to get paid for sharing reviews about products and services. LLC Formation Rocket is a good example of how this can be set up. Reach out to brands that you feel fit your style and find ways to work together.
Other money-making opportunities are to sell advertising space on your site. Big brands will pay big bucks to be on a popular blog.
Platforms like Google Adsense make it easy to find advertisers and do all the hard work for you.
Being a fashion blogger is not going to be easy, but the rewards will be worth it in the end. However, at least you are pursuing your passion and doing what you love!
It can be a little scary to take the first steps, but with these simple tips to help you get started, you will be on track for turning your passion for fashion into a full-blown business.