Perfume is a staple for women. It helps a woman release her inner femininity and is a great way to attract a partner. For many women, perfume is a must-own item. But how do you choose the perfect perfume? How do you wear perfume that suits your desires and brings out your personality? When you […]

While they won’t quite turn you into instant babe magnets and have women chasing men down the street, there is evidence that suggest pheromones do in fact change people’s perception of others when exposed. For example, a study on the effects of a pheromone molecule called “androstadienone”, showed that women rated men approximately 10% more […]

Endless Euphoria was launched by Calvin Klein in 2014, following the success of another CK perfume, Euphoria – a classic that hit the shelves way back in 2005 and available in two separate scents for men and women. Calvin Klein Endless Euphoria for women displays top notes of kaki persimmon and pomegranate, middle notes of orchid […]

Devising a new perfume can involve many different elements of a marketing mix. Coming up with the scents themselves is a highly scientific process which, on the face of it, is some distance removed from the glamour which is often the public face which cosmetics and perfume companies of all sizes strive to present to […]