While they won’t quite turn you into instant babe magnets and have women chasing men down the street, there is evidence that suggest pheromones do in fact change people’s perception of others when exposed. For example, a study on the effects of a pheromone molecule called “androstadienone”, showed that women rated men approximately 10% more […]
Isn’t model Waleska Gorczevski beautiful in the ad above for Vera Wang’s new fragrance line?! The Vera Wang Embrace collection features three distinctive fragrances available. Read about the different scents and then enter to win all three bottles for yourself! Vera Wang Embrace Rosebuds & Vanilla Embrace Rosebuds & Vanilla is a romantic floral oriental fragrance. […]
Endless Euphoria was launched by Calvin Klein in 2014, following the success of another CK perfume, Euphoria – a classic that hit the shelves way back in 2005 and available in two separate scents for men and women. Calvin Klein Endless Euphoria for women displays top notes of kaki persimmon and pomegranate, middle notes of orchid […]
Devising a new perfume can involve many different elements of a marketing mix. Coming up with the scents themselves is a highly scientific process which, on the face of it, is some distance removed from the glamour which is often the public face which cosmetics and perfume companies of all sizes strive to present to […]
I am a huge Juicy Couture fragrance fan, so am excited to try Juicy Couture’s new fragrance, Viva la Juicy La Fleur, coined a sheer, addictive floral fragrance by Cara Chronis.