Is ASOS Legit? Unveiling the Truth Behind the Trendy Online Retailer

Is Asos Legit

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Last Updated on May 30, 2024 by Steal the Style is the UK’s largest independent online fashion and beauty retailer. The company offers over 19,400 branded and own label products available and 1000 new lines added each week.
In the realm of online shopping, ASOS stands as a prominent and captivating name. From fashionable clothing to trendy accessories, ASOS offers a wide array of options that cater to diverse tastes and preferences. But in a world rife with virtual scams and dubious websites, the question that often arises is, “Is ASOS legit?” In this comprehensive article, we delve into the depths of ASOS, exploring its legitimacy, reputation, user experiences, and more. So, let’s unravel the truth behind this trendy online retailer.

What is ASOS?

Asos is a British company that started officially on the 3rd of June 2000. Their primary target audience is young adults. Their London design team looks carefully at trends and happenings worldwide to bring their customers the best.

The aim of Asos designs is for you to be able to express yourself through your dressing. They sell both male and female clothing, and the ASOS brand offers more than 30 different sizes at the same price.

Their headquarter is at Greater London House, Hampstead Road, London. All you need to patronize Asos is to go online and make your purchase through their website or app.

How Does ASOS Work?

You can track your order when you make an order through their website or app. All you need to do is log into your account and select the order you want to track. Also, you can check the estimated delivery date, but since it is an estimate, your order may arrive on that date, before, or after.

Also, ASOS gives discounts to students. Being a student can mean you may not have adequate funds sometimes. To ensure this doesn’t change you from being yourself, you get 10% off until you graduate.

Is ASOS Legit?

Yes, Asos is legit. Asos uses industry-standard secure sockets layer (SSL) technology to encrypt all your sensitive information so that nobody can read things like your name, address, credit/debit card details, and so on if they intercept this information. They are also continually trying to improve their software, so they always provide the highest possible security.

Most reviews give credit to their customer care. The customer care advisors are friendly and work 24/7 to answer your complaints. You can get to them through various platforms such as Facebook, Twitter, live chat, email, Instagram, etc. They also offer this in 11 languages.

What to Buy

There are different things to buy from Asos; they sell all kinds of fashion items from clothes to shoes and accessories. If a product doesn’t work for you and you wish to return it, ASOS has you covered, but the product must be in original condition.

ASOS gives a full refund only if you return the item and ask for a refund within 28days after they deliver it to you or after it is available for you to collect. On the other hand, if you request within 29 to 40 days after you get your item or it is available for collection, ASOS will give you a voucher equal in price to what you paid.

They accept payment through credit and debit cards. They give you 3D secure security measures when making payments to protect customers. Depending on your country, you can also make payments in different currencies.

Sites Like ASOS

There are a lot of similar fast fashion sites like Asos, including Shein, Forever 21, Misguided and more.

The Rise of ASOS: From Startup to Fashion Powerhouse

A Brief Introduction

ASOS, which stands for “As Seen On Screen,” emerged in 2000 as a British online fashion and cosmetic retailer. Founded by Nick Robertson and Quentin Griffiths, the company’s initial focus was to enable customers to purchase affordable versions of outfits worn by celebrities in films and TV shows.

Diverse Product Range

Over the years, ASOS has transformed into an e-commerce giant, boasting an extensive product range that spans clothing, accessories, beauty products, and more. With partnerships with numerous brands, the platform offers an eclectic mix of styles and trends to suit every fashion enthusiast.

Unveiling the Legitimacy of ASOS

Addressing Concerns

In a virtual landscape brimming with uncertainties, it’s natural for consumers to question the legitimacy of online retailers. However, ASOS has taken several measures to establish its authenticity.

Transparency and Security

ASOS prioritizes transparency by providing detailed information about its products, brands, and policies. Moreover, the platform employs robust security measures to safeguard customer data during transactions, ensuring a safe shopping experience.

User Experiences: Navigating the ASOS Realm

Real Stories from Real Shoppers

To determine the legitimacy of ASOS, it’s crucial to consider the experiences of actual customers. We reached out to ASOS shoppers and compiled a range of insights.

Positive Experiences

Many users applaud ASOS for its user-friendly interface, diverse selection, and timely deliveries. The platform’s hassle-free return and refund process further solidify its legitimacy.

Challenges Faced

Some customers have reported issues like sizing discrepancies and delayed customer support responses. While these challenges exist, they don’t necessarily undermine ASOS’s overall authenticity.

Comparing ASOS: How Does It Stack Up?

A Glimpse into Competitors

In the sea of online fashion retailers, ASOS competes with names like Zara, H&M, and Boohoo. While each platform has its strengths, ASOS maintains its uniqueness through its wide-ranging offerings.


In a digital age where authenticity can be elusive, ASOS emerges as a credible and enticing online shopping destination. Its dedication to transparency, security, and customer satisfaction sets it apart as a legitimate player in the e-commerce landscape.

Is ASOS a trustworthy online retailer?

Yes, ASOS is widely regarded as a trustworthy online retailer, known for its transparent practices and diverse product range.

Are there any challenges associated with shopping on ASOS?

Some users have reported challenges such as sizing discrepancies and delayed customer support responses, but these issues are not pervasive.

Can I return products if I’m not satisfied?

Absolutely, ASOS offers a hassle-free return and refund process, making it convenient for customers to return products they’re not satisfied with.

How does ASOS compare to its competitors?

ASOS stands out with its extensive product range and partnerships with various brands, giving it a unique edge in the online fashion retail market.

Is my personal information safe when shopping on ASOS?

Yes, ASOS takes data security seriously and employs stringent measures to protect customer information during transactions.