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Consumers are becoming more innovative and thorough with their makeup routines, as a survey reveals that the average woman puts on 16 different products before leaving the house. It’s likely that most American women have a mix of popular drugstore and department store-branded cosmetics inside their makeup bags, and perhaps a few international products for good measure. However, a growing number have at least one organic product in their beauty arsenal. According to a new report, the organic personal care market is projected to reach $15.98 billion by 2020. There are many reasons why many people are going organic, among them its skin health benefits and the fact that most of them are preservative and cruelty-free. Thinking about trying organic makeup? Here’s how to include organic makeup in your beauty routine.
Take a look at the label
Going organic or natural doesn’t just mean choosing plant-based products. A lot goes into the manufacturing of organic or natural makeup brands and each phase ensures that the product is as green as can be. Being familiar with the labels also lets you know what type of product you’re buying. For instance, if the makeup is labeled as organic, then it means that the ingredients are organically farmed. Plant-based makeup means that there are no man-made ingredients in it, while cruelty-free means that the product wasn’t tested on animals. Vegan means that there are no animal products in the cosmetic.
If you’re hesitant to include organic products in your beauty routine, start small. Perhaps you can start with an organic lip balm, which is the easiest way to incorporate organic or natural cosmetics in your everyday life. Pick one that has a pleasant flavor or fragrance so you’ll look forward to using it all the time. From there, you can move on to lipstick or gloss, eyeliner, and foundation. Once you’re comfortable using natural makeup, you can begin to use a full line of organic skincare products.
Try other brands
Some cosmetic companies make small batches of cosmetics or skincare products that have an extra special element– apart from being non-toxic, these products are made by hand and are as fresh as they can be. Try looking into these brands to see what you like. To ease into it, you can start with handcrafted bar or liquid soaps or specially made hand cream before trying any other product from these lines.
Going organic is a great way to shake up your beauty routine, is kinder to the environment, and may even be better for your skin’s health. Follow these tips to include organic makeup in your beauty routine.